Hey! I'm Josh,
Hey! I'm Josh,
a UX designer based in London with experience across Logistics, Warehouse and Ecommerce environments.
a UX designer based in London with experience across Logistics, Warehouse and Ecommerce environments.
I design clear, scalable products that make complex systems easier to use, turning messy problems into impactful, intuitive experiences.
Who is Josh?
Who is Josh?
Work
Work
I'm a UX Designer who enjoys taking complex problems and turning them into intuitive, user-centred experiences. Over the last three years at Ocado Technology, I've worked across ecommerce, fulfilment, advanced technology, and operational tooling, developing a strong foundation in systems thinking, user research, and cross-functional collaboration. I enjoy getting to the root of a problem, understanding how people work, and designing solutions that balance user needs with business goals.
I believe great design starts with people. Whether that's conducting in-person research, observing users in their environment, or building strong relationships within a team, I enjoy the collaborative side of design just as much as the craft itself. Outside of product work, I've helped shape the design community at Ocado, including creating the branding for our internal UX conference and bringing designers together to share ideas, learn from each other, and celebrate great work.
Play
Play
3D Modeling
I’ve always been drawn to 3D, originally inspired by wanting to work in animation, and it’s something I’ve continued to develop alongside my design work.
I enjoy creating characters and environments, and more recently I’ve been building my own game using assets I’ve created over time.
Coding / Vibe Coding
I studied a joint degree of both computer science and media at university, which meant a lot of creative coding!
I've always kept ontop of my coding skills to complement my design career - more recently I've experimented with vibe coding, not only to speed up my design process but to also create my own projects - take a look here!
Sketching
I enjoy drawing in my spare time, usually sketching landscapes or anything that catches my eye.
It’s something I find relaxing, but it’s also naturally shaped how I think about composition, detail, and visual balance, which carries through into my design work.
Travel
I love to travel and explore new places, whether that’s around the UK or further afield. I enjoy experiencing different environments and cultures, and getting a feel for how people live day to day.
Here are a few moments from my travels.
Gaming
I’ve always had a love for gaming, and more recently I’ve started channeling that into building my own projects. Combining that interest with my passion for 3D, I’ve been developing a personal project inspired by what I learned at university.
Here are a few of my favourite games that have shaped how I think about design and interaction.
3D Modeling
I’ve always been drawn to 3D, originally inspired by wanting to work in animation, and it’s something I’ve continued to develop alongside my design work.
I enjoy creating characters and environments, and more recently I’ve been building my own game using assets I’ve created over time.Coding / Vibe Coding
I studied a joint degree of both computer science and media at university, which meant a lot of creative coding!
I've always kept ontop of my coding skills to complement my design career - more recently I've experimented with vibe coding, not only to speed up my design process but to also create my own projects - take a look here!Sketching
I enjoy drawing in my spare time, usually sketching landscapes or anything that catches my eye.
It’s something I find relaxing, but it’s also naturally shaped how I think about composition, detail, and visual balance, which carries through into my design work.Travel
I love to travel and explore new places, whether that’s around the UK or further afield. I enjoy experiencing different environments and cultures, and getting a feel for how people live day to day.
Here are a few moments from my travels.
Gaming
I’ve always had a love for gaming, and more recently I’ve started channeling that into building my own projects. Combining that interest with my passion for 3D, I’ve been developing a personal project inspired by what I learned at university.
Here are a few of my favourite games that have shaped how I think about design and interaction.
3D Modeling
I’ve always been drawn to 3D, originally inspired by wanting to work in animation, and it’s something I’ve continued to develop alongside my design work.
I enjoy creating characters and environments, and more recently I’ve been building my own game using assets I’ve created over time.Coding / Vibe Coding
I studied a joint degree of both computer science and media at university, which meant a lot of creative coding!
I've always kept ontop of my coding skills to complement my design career - more recently I've experimented with vibe coding, not only to speed up my design process but to also create my own projects - take a look here!Sketching
I enjoy drawing in my spare time, usually sketching landscapes or anything that catches my eye.
It’s something I find relaxing, but it’s also naturally shaped how I think about composition, detail, and visual balance, which carries through into my design work.Travel
I love to travel and explore new places, whether that’s around the UK or further afield. I enjoy experiencing different environments and cultures, and getting a feel for how people live day to day.
Here are a few moments from my travels.
Gaming
I’ve always had a love for gaming, and more recently I’ve started channeling that into building my own projects. Combining that interest with my passion for 3D, I’ve been developing a personal project inspired by what I learned at university.
Here are a few of my favourite games that have shaped how I think about design and interaction.
Experience
Experience
Ocado Technology
Ocado Technology
•
•
UX Designer I
UX Designer I
London
London
•
•
April 2025 - April 2026
April 2025 - April 2026
As the sole UX designer for the product, I led end-to-end design in close collaboration with product managers and engineers. I strengthened delivery by producing clear documentation, prototypes, and UX copy to support development, while driving research and validation to ensure solutions met user needs. This work contributed to a significant increase in product adoption, rising from under 50% to approximately 80–85% across multiple sites.
As the sole UX designer for the product, I led end-to-end design in close collaboration with product managers and engineers. I strengthened delivery by producing clear documentation, prototypes, and UX copy to support development, while driving research and validation to ensure solutions met user needs. This work contributed to a significant increase in product adoption, rising from under 50% to approximately 80–85% across multiple sites.
Production Diagnostics
Production Diagnostics
Telegrasp
Telegrasp
PD Component Library
PD Component Library
Ocado Technology
Ocado Technology
•
•
UX Graduate
UX Graduate
Hatfield
Hatfield
•
•
September 2023 - April 2025
September 2023 - April 2025
During a two-year graduate scheme, I worked across cross-functional teams, developing skills in research-led design, iterative problem-solving, and prototyping. I communicated design decisions clearly, built high-fidelity prototypes for testing and handover, and applied best practices in UI design and design systems. I also contributed to team discussions and presented work to support collaboration and alignment.
During a two-year graduate scheme, I worked across cross-functional teams, developing skills in research-led design, iterative problem-solving, and prototyping. I communicated design decisions clearly, built high-fidelity prototypes for testing and handover, and applied best practices in UI design and design systems. I also contributed to team discussions and presented work to support collaboration and alignment.
Review Moderation
Review Moderation
Bot Induct
Bot Induct
DoWay! Icons
DoWay! Icons
Manual Freezer Re-Imagined
Manual Freezer Re-Imagined
CFC Posters
CFC Posters
Royal Holloway University of London
Royal Holloway
•
•
Bsc Digital Media, Culture & Technology
Bsc Digital Media, Culture & Technology
Egham
Egham
•
•
2:1
2:1
•
•
September 2020 - July 2023
September 2020 - July 2023
I studied a joint degree across Computer Science and Media at Royal Holloway, developing a strong foundation in both technical and user-centred design. Alongside modules such as Human-Computer Interaction and User-Centred Design, I focused on applying these skills through practical work.
My final year project involved designing and building a web-based data visualisation exploring plastic waste in the Pacific Ocean, where I took the project from concept through to implementation, combining UX design thinking with full-stack development.
I studied a joint degree across Computer Science and Media at Royal Holloway, developing a strong foundation in both technical and user-centred design. Alongside modules such as Human-Computer Interaction and User-Centred Design, I focused on applying these skills through practical work.
My final year project involved designing and building a web-based data visualisation exploring plastic waste in the Pacific Ocean, where I took the project from concept through to implementation, combining UX design thinking with full-stack development.
Our Ocean
Our Ocean
Data Visualisation
Data Visualisation
User Centered Design
User Centered Design
Software Design
Software Design
Testimonials
Testimonials
James Holland
Ocado | UX Manager | Direct Report
I had the pleasure of working closely with Josh during his time at Ocado, and I can say without hesitation that he is an asset to any design team. Josh is remarkably adaptable; regardless of the project or the complexity of the brief, he consistently dove in with genuine enthusiasm and a solution-oriented mindset.
Watching Josh’s growth as UX designer has been a highlight for me. He has quickly evolved into a designer who doesn't just execute tasks but deeply understands the 'why' behind the user journey. His colleagues frequently mention his collaborative spirit and the level of trust he builds within cross-functional teams. Beyond his core role, Josh is a true advocate for the craft, evidenced by his impressive contributions to the wider UX community and initiatives like the annual Ocado UX conference. Any team would be lucky to have his talent and energy.
Candice Chen
Ocado | Senior UX Designer | Mentor
Josh is a talented UX designer with strong fundamentals in user experience design. During his rotation, he demonstrated exceptional ownership across the full design lifecycle—from research and discovery to prototyping, testing, and iteration.
Josh consistently asks thoughtful questions to deeply understand project context and user needs before diving into solutions. He actively seeks feedback and thoughtfully incorporates it, continuously refining his approach and quality. Beyond core UX expertise, he brings 3D design, front-end knowledge, and innovative problem-solving that set him apart. He collaborates effectively with product and engineering teams, delivering polished work on tight deadlines.
Josh is collaborative, approachable, and a pleasure to work with. He's ready to take on more complex responsibilities and demonstrates strong growth potential. I'm excited to see where his career takes him.
Lyuba Pranchova
Ocado | Product Manager | Collaborator
I worked with Josh at Ocado and found him to be a consistently reliable and thoughtful UX designer. During our time together, he led much of our user research, ensuring that the design decisions were grounded in actual user feedback.
What I appreciated most about Josh was his collaborative approach. He was always mindful of technical constraints and worked closely with the wider team to find a balance between design goals and feasibility. He is a pragmatic designer who values evidence and teamwork, and he would be a solid addition to any UX team.
Gustavo Berumen
Ocado | Senior UX Researcher | Mentor
Josh is an excellent UX Designer who I’ve had the pleasure of knowing since the very start of his career. I acted as his mentor just before he rolled out into a full UXD role, and he stood out immediately. He has that rare blend of technical, creative, and design skills that are so essential for the fast-paced and innovative state of UX today. What I find most impressive is his versatility. Josh is just as comfortable writing scripts for statistical analysis, designing high-quality visual assets or digging into the core of a complex research problem. Beyond the talent, he is simply a fantastic person to be around, he brings a genuine positive energy and a smile to the team every single day.
Arthur Dolan
Ocado | UX Designer | Collaborator
I worked closely with Josh in an area with a lot of shared responsibility, and was continuously impressed with how collaborative he was throughout our time together.
He was always keen to take on new challenges and handled every aspect of the design process with ease, from in depth, onsite user research to forward thinking design vision work.
On top of all that, he also gave a tonne of extra time to initiatives that improved the team vibes, such as contributing to our annual conference or running "Hello UX" sessions every Monday morning. Anywhere would be lucky to have him.
Martin Asenov
Ocado | Software Engineer | Collaborator
I worked with Josh for the past year while he was in charge of the UX for our project. He managed to learn the application domain and onboard very quickly, creating designs for multiple new features that were not only visually appealing and functional, but also very well-thought-out and cohesive with the established style of the project.
Josh has always been very helpful and responsive - answering design-related questions and providing guidance while accommodating for technical constraints during implementation. As a colleague he is kind, proactive and very easy to work with. I would highly recommend him for any UX design or research role.
James Holland
Ocado | UX Manager | Direct Report
I had the pleasure of working closely with Josh during his time at Ocado, and I can say without hesitation that he is an asset to any design team. Josh is remarkably adaptable; regardless of the project or the complexity of the brief, he consistently dove in with genuine enthusiasm and a solution-oriented mindset.
Watching Josh’s growth as UX designer has been a highlight for me. He has quickly evolved into a designer who doesn't just execute tasks but deeply understands the 'why' behind the user journey. His colleagues frequently mention his collaborative spirit and the level of trust he builds within cross-functional teams. Beyond his core role, Josh is a true advocate for the craft, evidenced by his impressive contributions to the wider UX community and initiatives like the annual Ocado UX conference. Any team would be lucky to have his talent and energy.Candice Chen
Ocado | Senior UX Designer | Mentor
Josh is a talented UX designer with strong fundamentals in user experience design. During his rotation, he demonstrated exceptional ownership across the full design lifecycle—from research and discovery to prototyping, testing, and iteration.
Josh consistently asks thoughtful questions to deeply understand project context and user needs before diving into solutions. He actively seeks feedback and thoughtfully incorporates it, continuously refining his approach and quality. Beyond core UX expertise, he brings 3D design, front-end knowledge, and innovative problem-solving that set him apart. He collaborates effectively with product and engineering teams, delivering polished work on tight deadlines.
Josh is collaborative, approachable, and a pleasure to work with. He's ready to take on more complex responsibilities and demonstrates strong growth potential. I'm excited to see where his career takes him.Lyuba Pranchova
Ocado | Product Manager | Collaborator
I worked with Josh at Ocado and found him to be a consistently reliable and thoughtful UX designer. During our time together, he led much of our user research, ensuring that the design decisions were grounded in actual user feedback.
What I appreciated most about Josh was his collaborative approach. He was always mindful of technical constraints and worked closely with the wider team to find a balance between design goals and feasibility. He is a pragmatic designer who values evidence and teamwork, and he would be a solid addition to any UX team.
Gustavo Berumen
Ocado | Senior UX Researcher | Mentor
Josh is an excellent UX Designer who I’ve had the pleasure of knowing since the very start of his career. I acted as his mentor just before he rolled out into a full UXD role, and he stood out immediately. He has that rare blend of technical, creative, and design skills that are so essential for the fast-paced and innovative state of UX today. What I find most impressive is his versatility. Josh is just as comfortable writing scripts for statistical analysis, designing high-quality visual assets or digging into the core of a complex research problem. Beyond the talent, he is simply a fantastic person to be around, he brings a genuine positive energy and a smile to the team every single day.
Arthur Dolan
Ocado | UX Designer | Collaborator
I worked closely with Josh in an area with a lot of shared responsibility, and was continuously impressed with how collaborative he was throughout our time together.
He was always keen to take on new challenges and handled every aspect of the design process with ease, from in depth, onsite user research to forward thinking design vision work.
On top of all that, he also gave a tonne of extra time to initiatives that improved the team vibes, such as contributing to our annual conference or running "Hello UX" sessions every Monday morning. Anywhere would be lucky to have him.Martin Asenov
Ocado | Software Engineer | Collaborator
I worked with Josh for the past year while he was in charge of the UX for our project. He managed to learn the application domain and onboard very quickly, creating designs for multiple new features that were not only visually appealing and functional, but also very well-thought-out and cohesive with the established style of the project.
Josh has always been very helpful and responsive - answering design-related questions and providing guidance while accommodating for technical constraints during implementation. As a colleague he is kind, proactive and very easy to work with. I would highly recommend him for any UX design or research role.
James Holland
Ocado | UX Manager | Direct Report
I had the pleasure of working closely with Josh during his time at Ocado, and I can say without hesitation that he is an asset to any design team. Josh is remarkably adaptable; regardless of the project or the complexity of the brief, he consistently dove in with genuine enthusiasm and a solution-oriented mindset.
Watching Josh’s growth as UX designer has been a highlight for me. He has quickly evolved into a designer who doesn't just execute tasks but deeply understands the 'why' behind the user journey. His colleagues frequently mention his collaborative spirit and the level of trust he builds within cross-functional teams. Beyond his core role, Josh is a true advocate for the craft, evidenced by his impressive contributions to the wider UX community and initiatives like the annual Ocado UX conference. Any team would be lucky to have his talent and energy.Candice Chen
Ocado | Senior UX Designer | Mentor
Josh is a talented UX designer with strong fundamentals in user experience design. During his rotation, he demonstrated exceptional ownership across the full design lifecycle—from research and discovery to prototyping, testing, and iteration.
Josh consistently asks thoughtful questions to deeply understand project context and user needs before diving into solutions. He actively seeks feedback and thoughtfully incorporates it, continuously refining his approach and quality. Beyond core UX expertise, he brings 3D design, front-end knowledge, and innovative problem-solving that set him apart. He collaborates effectively with product and engineering teams, delivering polished work on tight deadlines.
Josh is collaborative, approachable, and a pleasure to work with. He's ready to take on more complex responsibilities and demonstrates strong growth potential. I'm excited to see where his career takes him.Lyuba Pranchova
Ocado | Product Manager | Collaborator
I worked with Josh at Ocado and found him to be a consistently reliable and thoughtful UX designer. During our time together, he led much of our user research, ensuring that the design decisions were grounded in actual user feedback.
What I appreciated most about Josh was his collaborative approach. He was always mindful of technical constraints and worked closely with the wider team to find a balance between design goals and feasibility. He is a pragmatic designer who values evidence and teamwork, and he would be a solid addition to any UX team.
Gustavo Berumen
Ocado | Senior UX Researcher | Mentor
Josh is an excellent UX Designer who I’ve had the pleasure of knowing since the very start of his career. I acted as his mentor just before he rolled out into a full UXD role, and he stood out immediately. He has that rare blend of technical, creative, and design skills that are so essential for the fast-paced and innovative state of UX today. What I find most impressive is his versatility. Josh is just as comfortable writing scripts for statistical analysis, designing high-quality visual assets or digging into the core of a complex research problem. Beyond the talent, he is simply a fantastic person to be around, he brings a genuine positive energy and a smile to the team every single day.
Arthur Dolan
Ocado | UX Designer | Collaborator
I worked closely with Josh in an area with a lot of shared responsibility, and was continuously impressed with how collaborative he was throughout our time together.
He was always keen to take on new challenges and handled every aspect of the design process with ease, from in depth, onsite user research to forward thinking design vision work.
On top of all that, he also gave a tonne of extra time to initiatives that improved the team vibes, such as contributing to our annual conference or running "Hello UX" sessions every Monday morning. Anywhere would be lucky to have him.Martin Asenov
Ocado | Software Engineer | Collaborator
I worked with Josh for the past year while he was in charge of the UX for our project. He managed to learn the application domain and onboard very quickly, creating designs for multiple new features that were not only visually appealing and functional, but also very well-thought-out and cohesive with the established style of the project.
Josh has always been very helpful and responsive - answering design-related questions and providing guidance while accommodating for technical constraints during implementation. As a colleague he is kind, proactive and very easy to work with. I would highly recommend him for any UX design or research role.
James Holland
Ocado | UX Manager | Direct Report
I had the pleasure of working closely with Josh during his time at Ocado, and I can say without hesitation that he is an asset to any design team. Josh is remarkably adaptable; regardless of the project or the complexity of the brief, he consistently dove in with genuine enthusiasm and a solution-oriented mindset.
Watching Josh’s growth as UX designer has been a highlight for me. He has quickly evolved into a designer who doesn't just execute tasks but deeply understands the 'why' behind the user journey. His colleagues frequently mention his collaborative spirit and the level of trust he builds within cross-functional teams. Beyond his core role, Josh is a true advocate for the craft, evidenced by his impressive contributions to the wider UX community and initiatives like the annual Ocado UX conference. Any team would be lucky to have his talent and energy.Candice Chen
Ocado | Senior UX Designer | Mentor
Josh is a talented UX designer with strong fundamentals in user experience design. During his rotation, he demonstrated exceptional ownership across the full design lifecycle—from research and discovery to prototyping, testing, and iteration.
Josh consistently asks thoughtful questions to deeply understand project context and user needs before diving into solutions. He actively seeks feedback and thoughtfully incorporates it, continuously refining his approach and quality. Beyond core UX expertise, he brings 3D design, front-end knowledge, and innovative problem-solving that set him apart. He collaborates effectively with product and engineering teams, delivering polished work on tight deadlines.
Josh is collaborative, approachable, and a pleasure to work with. He's ready to take on more complex responsibilities and demonstrates strong growth potential. I'm excited to see where his career takes him.
Gustavo Berumen
Ocado | Senior UX Researcher | Mentor
Josh is an excellent UX Designer who I’ve had the pleasure of knowing since the very start of his career. I acted as his mentor just before he rolled out into a full UXD role, and he stood out immediately. He has that rare blend of technical, creative, and design skills that are so essential for the fast-paced and innovative state of UX today. What I find most impressive is his versatility. Josh is just as comfortable writing scripts for statistical analysis, designing high-quality visual assets or digging into the core of a complex research problem. Beyond the talent, he is simply a fantastic person to be around, he brings a genuine positive energy and a smile to the team every single day.
Lyuba Pranchova
Ocado | Product Manager | Collaborator
I worked with Josh at Ocado and found him to be a consistently reliable and thoughtful UX designer. During our time together, he led much of our user research, ensuring that the design decisions were grounded in actual user feedback.
What I appreciated most about Josh was his collaborative approach. He was always mindful of technical constraints and worked closely with the wider team to find a balance between design goals and feasibility. He is a pragmatic designer who values evidence and teamwork, and he would be a solid addition to any UX team.
Arthur Dolan
Ocado | UX Designer | Collaborator
I worked closely with Josh in an area with a lot of shared responsibility, and was continuously impressed with how collaborative he was throughout our time together.
He was always keen to take on new challenges and handled every aspect of the design process with ease, from in depth, onsite user research to forward thinking design vision work.
On top of all that, he also gave a tonne of extra time to initiatives that improved the team vibes, such as contributing to our annual conference or running "Hello UX" sessions every Monday morning. Anywhere would be lucky to have him.Martin Asenov
Ocado | Software Engineer | Collaborator
I worked with Josh for the past year while he was in charge of the UX for our project. He managed to learn the application domain and onboard very quickly, creating designs for multiple new features that were not only visually appealing and functional, but also very well-thought-out and cohesive with the established style of the project.
Josh has always been very helpful and responsive - answering design-related questions and providing guidance while accommodating for technical constraints during implementation. As a colleague he is kind, proactive and very easy to work with. I would highly recommend him for any UX design or research role.
Thank you for checking out my portfolio!
Thank you for checking out my portfolio!
I'd encourage you to look around, stay a while ☕
I'd encourage you to look around, stay a while ☕
If you have any questions please don't hesitate to reach out on linkedin or email me!
If you have any questions,
please don't hesitate to reach out on linkedin or email me!
